See the New AdWords Remarketing Audience List Report & New Audience Tag
New Audience List Report This new report shares demographic data and list size overtime. Find the new report by navigating to the Shared Library. Once in the Shared Library navigate to the Audiences...
View ArticleAdWords Introduces Display Network Viewable CPM Bidding and Active View Metrics
Almost two years in the making, AdWords Introduces Display Network Viewable CPM Bidding and Active View Metrics to the AdWords User Interface. Active View was originally announced in an April 2012...
View Article4 Ways to Avoid Brand Blunders when using Google AdWords
These days AdWords offers a host of ways for our Client’s Brand to receive exposure through advertising, and a few ways to get your Client’s Brand into some awkward positions if you are not careful....
View ArticleGoogle Sunsets the AdWords Dropdown Beta Extension on Desktop
Say it isn’t so! My Google Rep just notified me that the AdWords Dropdown Beta Extension has been sunset on desktops and will only continue as an experiment on mobile devices. My Rep Stated: “Sad news...
View ArticleImprovements on the way for Measuring Call Conversions in AdWords
New communication from Google today outlined changes coming at the end of this month (April 2014) to Call Conversions. Google Said: Dear AdWords Advertiser, People are constantly connected and engaging...
View Article9 Awesome Additions to Google’s Keyword Planner
Keyword Planner Update Google’s Keyword Planner continues to evolve and today 9 new additions to the Keyword Planner began rolling out public. These new additions bring some serious enhancements to...
View ArticleCall Me Excited! Google AdWords Rolls Out Website Call Conversions
Visibility into performance is essential for any Paid Search campaign so marketers know if they’re making the right moves when optimizing for performance. Phone call tracking at the website level is...
View ArticleGoogle AdWords Tests Page Titles as Ad Copy Extension
Is Google AdWords testing a new ad extension that uses the query/keyword then scans the website for the relevant page and dynamically pulls the page title into a new link extension? I think so! Today...
View ArticleAdWords New Call-Only Ads
AdWords has integrated a new ad type into the AdWords User Interface named ‘Call-Only’ ads. This new ad type is designed for mobile devices allowing advertisers to build out a text ad that only allows...
View ArticleNew to AdWords – the Display Network Summary Section
AdWords makes a great addition to the Display Network tab to summarize the activity and performance of the Display Network. I think this is very new because I am just seeing it in a few Client...
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